If you think you are overpaying for insurance, you are probably right. That’s not necessarily because companies want to rip you off, but the way they compute risk is approximate, and they want to err on the side of caution. After all, if they lower premiums too much, they could go out of business soon. This is true for all kinds of insurance…. life, health, auto, shipping containers, valuable objects, etc. Machine Learning can help to estimate this risk better and therefore compute a more ‘fair’ premium. I outline the concept in a simple manner using auto insurance as an example.