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MoEngage sees rapid adoption of its AI-powered solution

MoEngage has been recognised as a leader in the new ‘2020 Gartner Magic Quadrant for Mobile Marketing Platforms’ report

MoEngage
|Oct 30|magazine10 min read
  • MoEngage has been recognised as a Leader in the new ‘2020 Gartner Magic Quadrant for Mobile Marketing Platforms’ report
  • MoEngage sees rapid adoption of its AI-powered, insights-led customer engagement solution by financial services firms 

MoEngage, the leading insights-led customer engagement platform, announced that it has been named a “Leader” in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report. A complimentary copy of the report is available here.

MoEngage has achieved rapid adoption and growth of its AI-powered, insights led platform by large financial services and fintech brands across the globe. Global companies and mobile-first brands including Ally Financial, Mashreq Bank, CIMB Bank, and ClearGate, leverage MoEngage’s platform to gain rich intelligence and engage their customers across their lifecycle. 

As the world becomes increasingly more digital and mobile-first, consumers expect seamless online interactions in all aspects of their lives – banking being a core area. Delivering a great customer experience both offline and online is a priority for financial services organisations. From leveraging omnichannel communication strategies to creating more personalised experiences, financial services firms are striving to deliver an in-context message at the right moment on the individual’s preferred channel. Getting to this ideal digital state across channels (like email, SMS/text, mobile app, website, push, voice, and more) requires looking past legacy technologies and constraints and adopting an AI-powered insights-led customer engagement platform.

“Today’s consumers demand a consistent, individualised experience across channels, with content in context. To meet these expectations, brands need to understand the series of moments that make up each customer’s journey and create a personalised, yet frictionless, customer experience,” said Raviteja Dodda, Co-founder and CEO of MoEngage. “Unfortunately, marketing and product teams struggle to meet these expectations as most tools only provide campaign automation and reporting. They do not deliver insights into customer behaviour, which can help brands craft personalised messages”.

MoEngage’s insight-led customer engagement platform brings together native and third-party data sources to help marketers create a comprehensive, unified customer profile. Additionally, MoEngage customers can harness the benefits of its strong partner ecosystem including partners such as Mixpanel, Segment, and Amplitude. 

Powered by its intelligent AI-engine Sherpa, marketers can leverage AI-powered automation and optimisation to make orchestrating moments-based journeys a reality. With access to the right analytics, segmentation, and engagement tools, MoEngage enables hyper-personalisation at scale across multiple channels and touchpoints including mobile push, email, in-app, web push, on-site messages and SMS.

“We believe that our heritage in AI-powered, insights-led customer engagement alongside our three-tiered support strategy for customer success and commitment to product innovation, has contributed to our growth and recognition in the mobile marketing category,” added Dodda.

With this rapid growth, MoEngage has also strengthened its global team, product, and service offerings to meet the scale. Processing over 70 billion customer interactions and delivering over 50 billion messages to 500 million customers every month, MoEngage is one of the fastest-growing companies in this market and one of the highest-rated solutions by customers on Gartner Peer Insights. Their global team grew 10-fold across the board with a significant focus on customer success and growth functions, which helped the brand geographically diversify operations and build expertise across industries such as financial services and fintech. 

You can download a complimentary copy of the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms here.

About MoEngage:

MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. More than 1,000 customer-obsessed brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. In the recent G2’s Fall reports, MoEngage was named a leader in 8 different categories including Mobile Marketing and Marketing Analytics. MoEngage was also named a Strong Performer in the recent Forrester Wave Report for Mobile Engagement Automation, Q3 2020.

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